The Rise of Temu’s Marketing Spend

Everybody knows about Temu, and how could we not considering how big their advertising budget is. Few brands can afford to spend over USD 3 billion in digital marketing and influencer partnerships, let alone operate at a similar loss for a sustainable period of time. The ecommerce giant seems intent on winning over the US market, but is their strategy working?

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The Average TikTok Shopper Is Not Who You Think It Is

Recently, TikTok has been in the news for its heated fight with the US Government and its threats to ban the app should they not be able or willing to sell it to a different party, and breaking links with ByteDance, TikTok’s parent company. Regardless of what happens next, it’s impossible to deny the hold the app has on its users, especially with hashtags like #tiktokmademebuyit. But what are they buying on the social media platform? And who is doing all of these purchases?

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VF Downgraded by S&P

VF Corp has been downgraded by S&P after posting negative sales growth for the second quarter in a row. Vans is leading sales decline for VF, but the pressure to offload other underperforming brands is mounting, and activist investors are pushing for not just “non-core divestitures”, but also aggressive cost-cutting.

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Chanel Against The World

Three weeks ago, a New York federal jury sided with Chanel in its case against second-hand retailer What Comes Around Goes Around. Following a two-week trial, the jury weighed in favor of Chanel in all four of its causes for action. Chanel is highly protective of its brand and trademark, and this will set a precedent for any reseller, including The RealReal, which is currently in mediation with Chanel over simiar accusations.

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Sustainability, Product Alex Garcia Sustainability, Product Alex Garcia

ID Geneve and Circular Manufacturing

Sustainability in fashion is not a radical subject anymore. Fashion houses, designers, retailers, and consumers alike constantly strive to make their supply chains more sustainable. Or at the very least, to greenwash it as much as possible. Jewelry and watchmakers, however, have taken a backseat, at least to the eyes of most consumers, but Leonardo DiCaprio (yes, THAT Leonardo!) might change all that.

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