Everybody knows about Temu, and how could we not considering how big their advertising budget is. Few brands can afford to spend over USD 3 billion in digital marketing and influencer partnerships, let alone operate at a similar loss for a sustainable period of time. The ecommerce giant seems intent on winning over the US market, but is their strategy working?

Recently, TikTok has been in the news for its heated fight with the US Government and its threats to ban the app should they not be able or willing to sell it to a different party, and breaking links with ByteDance, TikTok’s parent company. Regardless of what happens next, it’s impossible to deny the hold the app has on its users, especially with hashtags like #tiktokmademebuyit. But what are they buying on the social media platform? And who is doing all of these purchases?

Online luxury retailer MyTheresa is staying strong through the industry’s upheaval and spree of mergers and acquisitions.

Net sales grew by 8.3% in Q2, with the US market exceeding performance expectations, which indicates the return of American aspirational consumers