Back to school: how college campuses became a springboard for consumer goods brands

College campuses are as iconic of the United States as is apple pie. They feature heavily in films, adverts, music, and even fashion. Not only has entire ecosystem been built around college campuses in the US, but for a vast number of Americans it seems to be a rite of passage through which they must go, never mind the exorbitant cost of tuition and housing. It comes as no surprise then that brands have zeroed-in in this market to raise brand awareness and maximize product sales. In fact, some brands owe their success to college students.