11 Digitally Native Retailers Risking Bankruptcy in 2024

Valentine’s Day came and went, and so did Ash Wednesday, which can only mean that Easter is less than 40 days away from us, and we all know that after Easter comes Halloween, and then Thanksgiving, Christmas, and before you know it, it’s 2025, all in the blink of an eye. Time really is relative.

It therefore comes as no surprise that a lot of retailers are under bankruptcy watch.

Several companies expected to file for bankruptcy are very likely to default within the next 12 months.

Retailers like Rent The Runway have been forecasted to file for Chapter 11 several times already, but it seems that the retailer is refusing to go quietly into the night. Quite frankly, no one is surprised to see any of the brands listed in the article.

Peloton saw a spike in sales in the early days of the COVID19 Pandemic, but since then it has struggled to keep the momentum and gain new customers. Peloton is prepping for a second round of layoffs and have struggled with product recalls and lawsuits. In an effort to rebrand, Peloton is now moving towards content generation and strategic partnerships.

Beyond Meat is another brand who at one point became Wall Street’s new darling. However, the brand has not been able to fully capitalize in its innovative products, and the meat-alternative category as a whole has been floundering for the last two years. Q3 revenues at Beyond Meat were down by 8.7%, and as a cost-cutting measure the brand is expected to layoff 19% of its workforce.