Don Julio is the latest brad to jump onto the AR/VR wagon by creating an app on VisioOs that enables their customers to take a virtual tour around Mexico. Other brands like ELF, Snickers, AMEX, and Lego have also upped their technology game, but how are immersive technologies transforming brand’s connections to their customers?

Christian Dior has postponed its Men’s Fall fashion show in Hong Kong, landing a blow to the city who is trying to revive it’s former status as Asia’s World Ciy.

Online luxury retailer MyTheresa is staying strong through the industry’s upheaval and spree of mergers and acquisitions.

Net sales grew by 8.3% in Q2, with the US market exceeding performance expectations, which indicates the return of American aspirational consumers