Don Julio is the latest brad to jump onto the AR/VR wagon by creating an app on VisioOs that enables their customers to take a virtual tour around Mexico. Other brands like ELF, Snickers, AMEX, and Lego have also upped their technology game, but how are immersive technologies transforming brand’s connections to their customers?

Customer acquisition costs are on the rise, and they do not seem that they will abate in 2024. Consequently, brands have turned to different approaches in the pursuit on gaining new customers.