Squishmallows x H&M
Three weeks ago, toy company Jazzwares announced it would be collaborating for the first time with fast fashion giant H&M. The 42-piece collection will encompass both apparel and accessories, further turning Squishmallows into a global lifestyle brand. Just earlier this year, Jazzwares launched a small collection of pet beds made in the iconic toy’s soft fabric and just as squishy as the number one plush toy line.
Some of the products to be sold at the Swedish brand’s stores include slippers, pajamas, earmuffs, and hoodies, as well as t-shirts and dresses.
Squishmallows now holds over 70 licensees, and it is not slowing down.
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