Don Julio Creates Its First Apple Vision Pro Experience
Tequila Don Julio just became the first brand under Diageo to unveil an immersive experience. The app will launch this coming spring and invites users to take a virtual tour across Mexico and learn more about how Don Julio Tequila is made. Future versions of the app will introduce guided tequila tastings and mixology demonstrations. The app will be available via VisionOs, and was created alongside Trigger XR and is part of Don Julio’s “Por Amor” campaign.
According Diageo, “The global campaign debuts an entirely new visual identity for Tequila Don Julio through A Love Letter to Mexico which sets a global stage for Mexican creativity, all through the eyes of Mexico's original luxury tequila. “
Whilst immersive technologies might be a first for Diageo, brands such as ELF Cosmetics, Lowe’s, and Snickers have already dipped their toes into using Apple’s Vision Pro to further reach their customers.
ELF launched a beauty shopping app for the Apple Vision Pro. The app, which was called “Be Your Best ELF”, enabled users were able to partake in relaxing activities such as guided meditations and art therapy.
As part of their “Rookie Mistake” campaign, Snickers created a VR experience just for this year’s Super Bowl where users could practice kicking field goals, or visit the app’s designated “misfortune teller”, TJ Watts, the Pittsburg Steelers linebacker.
Immersive technologies will be used more and more frequently by brands trying to not just reach customers where they spend most of their time, but also to deepen customer loyalty. Lowe’s uses this technology as well as their spatial computing capabilities to help customers design and visualize their dream kitchen.
Browse the videos below to see how other brands are using AR/VR to build stronger connections with their customers.
AMERICAN EXPRESS AR EXPERIENCE
For the “Door to Shop Small” experience, physical, blue door frame installations were set up in specific parts of Chicago, Los Angeles, and New York. QR codes were integrated into the door frames so that customers could immerse themselves into an AR experience where they can browse a curated selection of products from a variety of small businesses.
