Everybody knows about Temu, and how could we not considering how big their advertising budget is. Few brands can afford to spend over USD 3 billion in digital marketing and influencer partnerships, let alone operate at a similar loss for a sustainable period of time. The ecommerce giant seems intent on winning over the US market, but is their strategy working?

Customer acquisition costs are on the rise, and they do not seem that they will abate in 2024. Consequently, brands have turned to different approaches in the pursuit on gaining new customers.