How is Wal-Mart integrating new technologies and immersive commerce to improve its customers shopping experience, as well as to play a bigger role in their digital lives outside of online shopping.

Everybody knows about Temu, and how could we not considering how big their advertising budget is. Few brands can afford to spend over USD 3 billion in digital marketing and influencer partnerships, let alone operate at a similar loss for a sustainable period of time. The ecommerce giant seems intent on winning over the US market, but is their strategy working?