How is Wal-Mart integrating new technologies and immersive commerce to improve its customers shopping experience, as well as to play a bigger role in their digital lives outside of online shopping.

Everybody knows about Temu, and how could we not considering how big their advertising budget is. Few brands can afford to spend over USD 3 billion in digital marketing and influencer partnerships, let alone operate at a similar loss for a sustainable period of time. The ecommerce giant seems intent on winning over the US market, but is their strategy working?

Recently, TikTok has been in the news for its heated fight with the US Government and its threats to ban the app should they not be able or willing to sell it to a different party, and breaking links with ByteDance, TikTok’s parent company. Regardless of what happens next, it’s impossible to deny the hold the app has on its users, especially with hashtags like #tiktokmademebuyit. But what are they buying on the social media platform? And who is doing all of these purchases?

Customer acquisition costs are on the rise, and they do not seem that they will abate in 2024. Consequently, brands have turned to different approaches in the pursuit on gaining new customers.

Squishmallows launches an exclusive collection for H&M