Don Julio is the latest brad to jump onto the AR/VR wagon by creating an app on VisioOs that enables their customers to take a virtual tour around Mexico. Other brands like ELF, Snickers, AMEX, and Lego have also upped their technology game, but how are immersive technologies transforming brand’s connections to their customers?

Customer acquisition costs are on the rise, and they do not seem that they will abate in 2024. Consequently, brands have turned to different approaches in the pursuit on gaining new customers.

College campuses are as iconic of the United States as is apple pie. They feature heavily in films, adverts, music, and even fashion. Not only has entire ecosystem been built around college campuses in the US, but for a vast number of Americans it seems to be a rite of passage through which they must go, never mind the exorbitant cost of tuition and housing. It comes as no surprise then that brands have zeroed-in in this market to raise brand awareness and maximize product sales. In fact, some brands owe their success to college students.