How is Wal-Mart integrating new technologies and immersive commerce to improve its customers shopping experience, as well as to play a bigger role in their digital lives outside of online shopping.

Everybody knows about Temu, and how could we not considering how big their advertising budget is. Few brands can afford to spend over USD 3 billion in digital marketing and influencer partnerships, let alone operate at a similar loss for a sustainable period of time. The ecommerce giant seems intent on winning over the US market, but is their strategy working?

Recently, TikTok has been in the news for its heated fight with the US Government and its threats to ban the app should they not be able or willing to sell it to a different party, and breaking links with ByteDance, TikTok’s parent company. Regardless of what happens next, it’s impossible to deny the hold the app has on its users, especially with hashtags like #tiktokmademebuyit. But what are they buying on the social media platform? And who is doing all of these purchases?

Don Julio is the latest brad to jump onto the AR/VR wagon by creating an app on VisioOs that enables their customers to take a virtual tour around Mexico. Other brands like ELF, Snickers, AMEX, and Lego have also upped their technology game, but how are immersive technologies transforming brand’s connections to their customers?