STORE INSIGHTS: Bonton

Last October I took the Eurostar from London To Paris to finalise the AW2023 collections for Sergent Major and Du Pareil Au Meme. We had over 100 SKUs in development and some last minute details had yet to be worked out, I had only left Hong Kong for London a few days earlier, and I was jet lagged, not to mention exhausted, yet I had to go do some much needed comp-shopping and off I went. The first store I visited was Bonton.