Puma and Squishmallows Join Forces

Last week, Jazzwares announced Squishmallows and Puma would be collaborating on an exclusive activewear collection set to be launched right on time for Spring 2024. The collection will feature three shoes in both kiddy and adult sizes, and hoodies, t-shirts and shorts. The partnership has lots of potential for mixing, matching, and coordinating with friends and family.

Squishmallows is not a stranger to such co-branding partnerships. In fact, in the past it has also collaborated on exclusive ranges with brands such as Disney, Pokémon, McDonald’s, and Nickelodeon, just to name a few, which is not surprising considering the plush brands popularity with adults and children alike.

Squishmallows first launched in 2017 with a small range of 8 characters, and have since then become one of the most sought-out toys. The 2020 onset of the pandemic, only further contributed to their meteoric rise. By 2021, Squishmallows had sold its 100 millionth plushies, and currently features over 1,000 different characters.

For futher reading please click here.