Rolex to Open Direct-Sell Store in Shanghai

Rolex recently opened its first directly operated store in China. The move is seen by the brand as way in which it can certify the authenticity of its products and maintain rigorous QA standards. The boutique will offer the full range of Rolex timepieces, as well as brands Tudor and Bucherer. Likewise, the store will also sell second-hand pieces, as well as an after-sales section for repairs and maintenance.

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