L’Oréal Misses Estimates by 2.5%

Q4 sales rose by 2.5% for the beauty giant but missed expectations by 1.3%. Growth in the US was not enough to offset the downturn in China. L’Oreal’s operating profit in 2024, however, rose to $9 billion, slightly higher than what analysts had predicted. L’Oréal sales for full-year 2024 reached 43.49 billion euros, a 5.6 percent rise in reported terms and 5.1 percent on a like-for-like basis. Nicolas Hieronimus, CEO of L’Oreal, highlighted that the acquisitions of the Miu Miu beauty license, Korean skin care brand Dr. G, and other minority stake acquisitions would strengthen the French group and drive growth in the future.